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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Studio | 10% | - Social media publishing and engagement - Content management and moderation - Social analytics and reporting |
| Topic 2: Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
| Topic 3: Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Topic 4: Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - Send Time Optimization - AI-powered personalization and prediction - Einstein Engagement Frequency - Einstein Copy Insights |
| Topic 5: Journey Orchestration | 25% | - Activities and decision splits - Journey design and best practices - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Reporting and performance analysis |
| Topic 6: Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
| Topic 7: Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - MobilePush tools and functionalities |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. Which three statements are true for MC Behavioral Triggers?
A) Behavioral Triggers are mandatory for Commerce Cloud integrations.
B) Behavioral Triggers require a catalog of assets
C) Behavioral Triggers can be triggered from interactions with both Content and Products
D) Behavioral Triggers are not editable
E) Collect tracking code is necessary to use Behavioral Triggers
2. How are profiles merged In IS:
A) Deterministic matching on matched identities
B) Once a day
C) Probabilistic matching
3. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
A) Onlythe business unit(s) immediately below the top level account will have access
B) All business units will haveaccess
C) Onlythe business unit where it was created will have access
D) Onlythe top level business unit will have access and permissions need be set here for sharing
4. In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
A) 50
B) 100
C) 15
D) No limit
5. Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
A) Banner
B) Product
C) Brower
D) Operating System
E) Content
Solutions:
| Question # 1 Answer: B,C,E | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A,B,E |



