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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A customer lifecycle manager wants to trigger a post-purchase survey journey. It is critical that the journey starts within minutes of a customer completing a purchase. The purchase data arrives in real-time via streaming ingestion.
Which audience type should the manager have the team create?

A) An edge audience.
B) A streaming audience.
C) A CSV-imported audience refreshed weekly.
D) A batch audience evaluated daily.

2. A business practitioner is reviewing a profile in the Adobe Experience Platform interface. They need to see which audiences the profile is currently a member of.
Which tab within the profile view should they select to find this information?

A) Events
B) Identity Map
C) Audiences
D) Attributes

3. An offer manager has just added a new "25% Off Welcome Discount" offer to the Offer Library. They need this offer to be included in an existing dynamic collection called "Welcome Offers," which is configured to automatically include all offers where the `category` attribute is "Welcome".
What is the next step the manager must take to get the new offer into the collection?

A) Nothing. The offer will be added automatically without any changes.
B) Re-publish the collection to force it to refresh its contents.
C) Edit the new offer's properties and set its `category` attribute to "Welcome".
D) Manually edit the "Welcome Offers" collection and add the new offer.

4. A digital marketing manager is designing a promotional email that needs to dynamically display different content based on the user's loyalty tier (`loyaltyTier`) and city (`city`).
Which of the following are direct data sources that can be used for personalizing the email content? (Choose 2.)

A) Identities
B) Calculated attributes
C) Helper functions
D) Offer decisions
E) Audiences

5. A marketing automation architect is designing a scalable content system. The architect needs a way to reuse complex personalization logic, such as an `if/else` statement that checks multiple profile attributes to display a specific greeting.
Which type of fragment should the architect use to create this reusable logic?

A) Dynamic fragment
B) Content fragment
C) Header fragment
D) Expression fragment

Solutions: