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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 2: Retail Economics and Supply Chain | - Business Operations
|
| Topic 3: Pricing and Promotion Analytics | - Commercial Strategy
|
| Topic 4: Assortment and Space Management | - Retail Optimization
|
| Topic 5: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 6: Shopper and POS Data Analytics | - Building Data Competency
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What does the metric 'Household Penetration' measure in market-level shopper dynamics?
A) The average number of products purchased by each household within a specific category over a given timeframe.
B) The proportion of a household's total spending allocated to a specific product category.
C) The total revenue generated by a specific product category across all households in a market.
D) The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
2. Which phase of analytics uses past data and models to estimate what's likely to happen next?
A) Generative
B) Predictive
C) Prescriptive
D) Descriptive
3. What is Midtown Mart's share of wallet (SOW) for Category X?
Table shown:
A) 27%
B) 75%
C) 25%
D) 60%
4. Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?
A) Eliminates the need for supplier collaboration
B) Reduces the need for monitoring supply chain KPIs
C) Ensures all SKUs are kept in stock at all times
D) Improves forecast accuracy and reduces stockouts
5. Why is it important to analyze cross-purchase behavior in Category Management?
A) Helps understand how shoppers buy across retailers
B) Helps understand how shoppers buy from month to month
C) Helps understand how shoppers buy across channels
D) Helps understand how shoppers buy across categories
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: D |
