High guarantee for the personal interests of customers
Our Marketo MCE exam preparatory files guarantee personal interests of customers concerning the following two aspects. On the one hand, the payment of our exam files is supported by the authoritative payment platform in the world, which protects the personal information of our customers from leaking out (MCE test prep materials). On the other hand, customers who have failed in the exam luckily can ask for full refund or changing other exam files for free. Of course, this kind of situation can be rarely seen as few people will not be able to pass the exams under the guidance of our MCE study materials.
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Topics of Marketo Certified Expert, MCE Exam
Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.
Marketo Certified Professional, the MCE test will include the following topics:
- Principles of the program (30%)
- Targeting and personalization (16%)
- Analysis and reports (16%)
- Main administration (20%)
- Application and operation (18%)
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Prerequisites for Marketo Certified Expert, MCE Exam
At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:
1 year of experience as an advertising and marketing automation professional
Task management
Basic knowledge of marketing automation.
1 to 2 years of experience in advertising and general marketing
Analysis and reporting tools
Marketing automation tools
Advertising and marketing of data sources.
Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.
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Enough for the tests after 20 or 30 hours'practice
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Free renewal in one year
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Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: System Administration & Integrations | 18% | - CRM sync and platform integrations - Field management and configuration - User roles, permissions and workspace settings |
| Topic 2: Lead & Data Management | 20% | - Database segmentation and smart lists - Lead lifecycle, status transitions and scoring - Data quality, deduplication and imports |
| Topic 3: Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - A/B testing and champion/challenger campaigns - Asset creation, templates and tokens |
| Topic 4: Reporting & Analytics | 16% | - Attribution models and dashboard interpretation - Program performance and revenue cycle analytics - Standard and custom report types |
| Topic 5: Program Fundamentals & Campaign Execution | 30% | - Smart campaign triggers, filters and flow logic - Program types, channels, statuses and progression - Engagement programs and nurture streams |
