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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
E) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.

2. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
B) That the appropriate macros were added to the pixel URL.
C) That the iFrame tag type was selected in the container tool.
D) That the production side web server is capable of retrieving HTTP requests.

3. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Dynamic creative optimization | flat fee
B) Search | % of spend
C) Media targeting | cost-per-stamp
D) Site optimization | flat fee
E) Social | real-time bidding
F) Email | auction

4. Which of the following is a reason to review and update a taxonomy?

A) There are too many categories in the taxonomy and it is hard to find the right data.
B) It has been a month since the last audit was conducted.
C) Taxonomy permissioning has been activated.
D) The Category Value Assessment has been requested and addressed.

5. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Media Execution
B) Web Developer
C) Audience Creation Specialist
D) Program Manager
E) Executive Sponsor
F) Data Analyst

Solutions: