About DMI PDDM: Professional Diploma in Digital Marketing

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DMI PDDM Exam Syllabus Topics:

Topic	Details
Topic 1	Paid Search (PPC) using Google Ads Paid Search Campaign Creation with Google Ads
Topic 2	Principles of Digital Marketing Social Media Marketing
Topic 3	Search Engine Optimisation (SEO) Aligning SEO and Business Objectives Keywords and SEO Content Plan Measuring SEO Performance
Topic 4	Creating and Optimising Social Media Campaigns Developing Data-Driven Audience and Campaign Insights
Topic 5	Content Marketing Using Content Research to Find Opportunities Content Marketing Concepts and Strategy
Topic 6	Setting up a Social Media Experience for a Business Key Social Platforms for Digital Marketing
Topic 7	Introduction to Digital Marketing Connecting with the Customer
Topic 8	Analysing and Recording Google Analytics Data Monitoring Campaigns with Google Analytics Reports
Topic 9	Email Marketing Testing and Optimising an Email Campaign Marketing Automation Creating an Effective Email Campaign
Topic 10	Analytics with Google Analytics Creating and Configuring a Google Analytics Account
Topic 11	Developing a Content Marketing Plan Publishing and Distributing Content

Reference: https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing

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