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Facebook 600-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Community Strategy | - Community planning and objectives
|
| Insights and Measurement | - Analytics and reporting
|
| Community Engagement | - Engagement tactics and content
|
| Moderation and Governance | - Community rules and enforcement
|
Facebook Certified Community Manager Sample Questions:
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
- A. How much the trainer enjoys using each platform
- B. How many current clients found the trainer on each platform
- C. How much time the trainer spends on each platform
- D. How much engagement each platform gets
Correct Answer: B 🗳️
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Repost the group guidelines regarding self-promotion.
- B. Delete the post and use the Give Feedback feature.
- C. Remove the member who created the post from the group.
- D. Reply to the post and explain that this behavior is not allowed.
Correct Answer: A,B 🗳️
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
- A. Ask each regional manager to submit an individual report, then merge those into one report
- B. Create a template and require each regional manager to submit results that are above the benchmark
- C. Create a template and require each regional manager to complete that template every month
- D. Hold a daily meeting with the full team to track progress for each region
Correct Answer: C 🗳️
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
- A. Measure the engagement rate on the influencers' posts
- B. Record the total number of campaign comments through native insights
- C. Analyze the reach of exhibition-related posts through Ads Manager
- D. Determine the sentiment by scanning positive and negative comments
Correct Answer: D 🗳️
The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?
- A. Remove the comment with the appropriate rule and explain possible disciplinary actions.
- B. Reach out privately to the member to ask if responses from the team are unclear.
- C. Block the member from the group to avoid the subject.
- D. Invite other members to clarify that the question has been answered.
Correct Answer: A 🗳️
