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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
| Data Configuration and Governance | - Permissions and access management - Data views and schema configuration |
| Reporting and Visualization | - Visualization components in Analysis Workspace - Reporting best practices |
| Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Which configuration should be applied when sharing reports with external business partners?
Response:
A) Report Sharing Settings
B) Export Scheduling
C) Profile Integration Rules
D) Data Masking Policy
2. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:
A) Person
B) Custom Time
C) Session
D) Conversion Time
3. Your sales team requested daily product sales reports segmented by regions. After setting up automated reports, they receive reports without regional breakdowns. Upon review, you find that the "Region" filter was not applied. What should you do next?
Response:
A) Update the calculated metrics definition.
B) Increase the report delivery frequency.
C) Enable advanced data processing for regional segmentation.
D) Apply the "Region" filter and reschedule the report.
4. Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:
A) Data Source Linking
B) Campaign Priority Setup
C) Profile Merge Rules
D) Identity Stitching
5. Which setting ensures that only relevant events are analyzed in a custom report?
Response:
A) Profile Permissions
B) Identity Graph Linking
C) Event Filters
D) Data Sync Rules
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A,D | Question # 5 Answer: C |



