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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
B) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
C) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
D) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.

2. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You move a target timer from its original place before one event to after thatevent.
B) You modify one of the conditions in a filter being used in the program.
C) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
D) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.

3. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
B) This is not possible, because only one RIID_ can be in a program at a time.
C) Custom Event
D) Custom SQL Variable
E) EntryTracking Variable

4. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Link Hashmap
B) Insight Link Hashmap
C) Link Table
D) Insight Link Report
E) Link List

5. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
B) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
C) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
D) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Solutions: