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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A) Sell the product while it is still making money
B) Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
C) Take as much profit from the product as possible
D) Make significaant investment in product improvements

2. Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

A) Secondary market research
B) All the above
C) Voice of the customer
D) Survey research

3. A weakness of NPV method for assesing projects in portfolio management is that:

A) It is difficult to detemine accurate cash flow data for projects, especially early in the development process
B) Tools for calculating NPV are not readily available
C) NPV doesn't allow for resource allocation
D) Projects cannot be rank ordered

4. Which of the following are advantages of customer visits?
I. Helps the new product development team to understand customers better II. Face-to-face communication provides more than a phone interview III. Customer visits are one of the best ways of developing a customer viewpoint in team members who usually don't have much customer contact IV. There is a potential for interviewer bias

A) I, II, III, IV
B) I, II, III
C) I, II, IV
D) II, III, IV

5. When considering the responsibilities of Heavyweight core team members, Team Hat accountabilities include which of the following?
I. Ensuring functional expertise on the project
II. Sharing responsibility for team results
III. Establishing reporting and other organizational relationships
IV. Sharing responsibility for ensuring effective team processes

A) I, II, III, IV
B) II
C) II, III, IV
D) II, IV

Solutions: