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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
B) Immediately send prospects the resubscribe email template.
C) Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
D) Move the unsubscribe link to the header of the email instead of the footer.

2. A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A) Marketing Cloud Account Engagement Admin changed each email address
B) User sync mapped email address
C) Table action updated users
D) Import and update users

3. Which are Actions Available with Salesforce Connector (Choose three)

A) Delete a Salesforce task
B) Create a Salesforce event
C) Assign prospect via Salesforce active assignment rule
D) Add to Salesforce campaign
E) Assign prospect to queue

4. LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A) Monitor no of visitors, form conversion and email click-through rate reports month over month
B) Monitor no of visitors, social post enagements and natural search reports month over month
C) Monitor no of prospects, form submission and email open rate reports month over month
D) Monitor no of prospects, social post enagements and paid search reports month over month

5. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
B) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
C) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
D) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

Solutions: