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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is the major weakness of competing enterprise business intelligence solutions?

A) Poorly rated by industry analysts.
B) Limited implementation resources.
C) Narrow and limited BI coverage.
D) Patched and stitched architectures.

2. A current IBM Cognos BI customer wants to add scenario modeling and forecasting capabilities to their environment. Many of their business users prefer to work in Microsoft Excel.
Which product should the sales representative recommend?

A) IBM OpenPages
B) IBM Cognos TM1
C) IBM Cognos Controller
D) IBM SPSS

3. A potential customer is looking for a way to explore the data to determine why product sales are rising in one region but falling in another.
Which type of analysis in IBM Cognos BI best meets this requirement?

A) Scenario modeling
B) Slice-and-dice and trending
C) Statistics and predictive analytics
D) Analytical reporting and drilling

4. What is the purpose of scorecarding in IBM Cognos BI?

A) To enable collaboration between users and communities.
B) To compare metric values to a benchmark or target.
C) To provide guided exploration across multiple dimensions of information.
D) To identify the impacts of scenarios across different areas of the business.

5. Which organization is the best prospect for IBM Cognos 8 BI?

A) A manufacturing company with 2000 employees
B) A restaurant chain with 500 employees
C) A law firm with 75 employees
D) A retail company with 250 employees

Solutions: