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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships |
| Sales and Order Capture | 22% | - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities - Describe the lead-to-order process - Configure guided flows for sales processes |
| Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows - Describe the order decomposition process |
| Audience and Inventory Management | 13% | - Describe inventory management and availability - Describe programmatic and direct sold inventory - Configure rate cards and pricing models - Configure audience segments and targeting criteria |
| Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Explain integration with ERP and financial systems - Describe billing and invoicing processes - Configure billing schedules and rules |
| Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Manage proposal approval workflows - Configure media plans and rate cards - Configure inventory and ad placement products |
Salesforce Media Cloud Consultant Sample Questions:
In digital ad sales, what are two ways advertisiments are priced?
- A. prepaid expense (PE)
- B. marketing cost
- C. cost per mille (CPM)
- D. cost per click (CPC)
Correct Answer: C,D 🗳️
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When a media plan is submitted to the ad servers , there is an error related to missing creative or a [...] related to a change in the program schedule. How can thi serror or notification be made visible on media cloud?
- A. through einstein for ad server
- B. through data present on media cloud'
- C. through campagn analytics report
- D. through real-time integration to ad server
Correct Answer: D 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
A customer has a requirement to allow the operations team to ider quote records in order to perform "create and submit order" action only when the corresponding opportunity has reached a specific status calles "closed won". Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?
- A. share order records programmatically using apex whenever opportunity status is "closed won"
- B. sales users will use manual sharing in order to share order records once opportunity status is "closed won"
- C. configure a criteria-based sharing rule to share order records once opportunity status is "closed won"
- D. configure role hierarchy, such that the operations team is higher than the sales users in the same hierarchy group
Correct Answer: C 🗳️
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Which three permission sets should a consultant add for a newly hired Media Planner user?
- A. MediaCloudPlus Runtime
- B. OmniStudio user
- C. rule engine runtime
- D. media cloud base user
- E. MediaClou Runtime
Correct Answer: A,B,D 🗳️
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A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?
- A. Custom Metadata
- B. Auth. Provider
- C. Connected App
- D. Named Credentials
Correct Answer: D 🗳️
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